SHAREOFANSWER.IS
What Is Your Brand's Share of Answer?
See how often your brand is mentioned and how often your website is cited in Google AI Overviews. We run your exact search five times and combine brand mentions with clickable website citations to calculate one easy-to-understand score.
Check Your Score
Enter your brand details and the exact question you want tested.
HOW IT WORKS
How Share of Answer Works
Google AI Overviews can change between searches. Share of Answer tests the same prompt five times to measure how consistently your brand appears.
Enter Your Brand and Prompt
Tell us which brand and website to track, then enter the exact question you want tested.
We Run Five Searches
The exact same prompt is submitted five times using your selected test method. Each AI Overview is checked independently.
We Calculate Your Score
Each brand mention contributes 30 points. Each clickable website citation contributes 70 points. The five search scores are averaged into your final Share of Answer percentage.
Brand Mentions Versus Citations
Brand Mention
30 points per searchThe AI Overview refers to your brand, but may not include a direct link to your website.
Website Citation
70 points per searchThe AI Overview includes a clickable source from your website or one of its subdomains.
A search containing both receives the full 100 points available for that search.
SCORING MODEL
How Is Share of Answer Calculated?
Each search is scored independently. Points from all five searches are averaged into one final percentage.
Brand Mention
The AI Overview refers to your brand, but may not include a direct link to your website.
Website Citation
The AI Overview includes a clickable source from your website or one of its subdomains.
The Formula
Total points from five searches ÷ 5 = Share of Answer percentage
Supporting Metrics
Results also include these visibility breakdowns. These are supporting metrics — not separate Share of Answer scores.
Percentage of searches where your brand appeared in the AI Overview text.
Percentage of searches where your website appeared as a clickable source.
Calculation Example
A citation can count even when the brand name is not written in the answer, as long as the AI Overview links to the submitted website.
FAQ
Frequently Asked Questions
Share of Answer is a weighted visibility score showing how consistently a brand is mentioned or cited within a tested set of AI-generated answers.
Each tested Google AI Overview can earn up to 100 points. A brand mention contributes 30 points and a clickable website citation contributes 70 points. The points from five searches are averaged into the final percentage.
A mention creates awareness, while a clickable citation also gives the searcher a direct path to the brand’s website.
Yes. If the AI Overview links to the submitted website without writing the brand name, that search receives the 70 citation points.
No. Each search can receive a maximum of 30 mention points and 70 citation points.
AI-generated search results can vary. Five searches provide a simple consistency measurement instead of relying on one result.
No. Traditional Share of Voice often measures rankings, advertising exposure, impressions, or media mentions. Share of Answer measures inclusion within AI-generated answers.
No. Share of Answer is an independent weighted measurement created by ShareofAnswer.is.